Any incident or crisis polygon has its own rumors. While there will always be useful for distributi

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Any incident or crisis polygon has its own rumors. While there will always be useful for distributing or circulating a rumor, for various reasons it seems that limited provision of information to the source of the 'evil'. The most logical response to a rumor to quell is therefore only tell you how it actually is. But is this always an effective method? And how can you deal with online rumors? Tip: New! Content Marketing in 60 minutes to know more?
Shortly after the occurrence of a fire in Oosterhout is in a message on Twitter that the sirens (WAS-poles) are tripped. polygon Among others on the Twitter account ofNRC 'air raid by very large fire chemical company Oosterhout. This entry was quickly contradicted by, among others, the police, who tweeted: 'Smoke is about the city #Breda through #Zundert currently over Belgium. Sirens are not fire. " During and after the incident, sirens continuously discussed. This resulted in strong statements by politicians on the use of sirens. And all because of a little rumor on Twitter.
From a scientific perspective, there are already many studies on the birth and development of a rumor (How rumors are born, Kapferer, 1992), but also to limit the effects of a rumor (Rumor Mills, polygon Fine et al, 2009). The main conclusions are that a careful analysis of the rumor, and a good understanding of the possible measures help to limit. Effects of the rumors Let's polygon start by analyzing rumors: how do you do that? Rumors analysis: a checklist
The analysis of a rumor during a crisis should be fast and effective. Hence the need to return to a quick scan analysis, the overall analysis of a rumor: especially when there is time pressure. Without analysis directly refute is like fighting a fire without seeing. It is essential to at least perform. polygon An quickscan On the basis of the traditional classification - sender, message, medium and receiver - is formed following checklist:
The transmitter: Who is the sender? Is there any reason to doubt the authenticity of the sender? The sender is a credible source in relation to the subject? Proving that? How popular is the source? polygon Consider the number of followers and Facebook polygon friends. But the status of this person in everyday life. Is it a BN-er?
The message: What goal is to reach the source? What is the actual content of the rumor? How recent is the rumor? In the case of Twitter: it's a retweet polygon or source? At what stage is the rumor? polygon Is it a question, assumption or whether presented as fact? A rumor can go through several phases, depending polygon on the amount of information on a topic, start something like "I do not know if this is true, but 'going to' have you heard that" to end up as "did you know". Is the content factually correct? Is the content plausible?
The medium: Where is circulating the rumor? At what social media is rumored? The popularity of a given environment determines the impact of a rumor. There are several areas where it circulates? How these environments affect each other?
The recipient: Who is trying polygon to reach the source? The source has a relationship to the recipients? Does the target group a relationship to the subject? Is there a possible relevant secondary audience? To whom the message can be passed? polygon Dealing with rumors: examples
The primary analysis isvrij quick to make and should ultimately lead to an answer to the question: what would be the effect of the rumor be? Research shows that if you do not improve false information and rumors are not invalidated in time, it can prevent situations getting out of hand and (more) unrest. Besides research shows that sometimes the term 'social media unrest "better fit than' social unrest '.
However, there are more methods when it comes to dealing with rumors. We have some parts on the basis of examples below. In certain methods, it is difficult